Areas of Expertise

Visual Identity
Branding
Art Direction
Digital Design

I studied graphic design and moved to London in 1992. I have over 25 years experience working in design consultancies and advertising agencies, most notably Proximity London (Head of Design), CHI&Partners (Head of Design for Direct), SevenSeconds (Head of Digital Design) and Bartle Bogle Hegarty (Head of Design for Direct). I’ve worked across disciplines, but have a real passion for visual identity, having designed entire visual systems for British Airways, British Gas and Royal Bank of Scotland.

Since 2012, I’ve specialised in digital design and communications. I was a Founding Partner at SevenSeconds — an eCommerce consultancy dedicated to helping retailers innovate online. I led the design on a number of new transactional sites for Waitrose, including: Cellar, Gifts and Gardening. I also worked closely with digital teams at Boots and Next to develop online Global Experience Language (GEL) guidelines to ensure design consistency throughout their customer journeys.

The projects on this website represent a small selection of my design output over the past 10 years.

 

Dave is the finest designer I’ve ever worked with. A more curious mind you will not meet. When I’m starting a new business, he’s my first call.

Warren Moore — Founder Partner of CHI&Partners and SevenSeconds

Dave has been fundamental to our success. He is of course an expert designer — the finest I have met in my career. He also brings a healthy dose of calmness to the bumpy world of agency life while somehow managing to consistently deliver design miracles.

Simon Hall — Founder, Partner of Proximity Worldwide, CHI&Partners and SevenSeconds